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About Us – Tread & Tassel

About Us – Tread & Tassel

About Tread & Tassel

Welcome to Tread & Tassel, an independent retailer specializing in floor coverings, decorative textiles, and ambient lighting. Since 2021, we've helped shoppers across the United States find rugs, mats, runners, and lighting that fit their spaces and their lives. We're not a giant marketplace—we're a team of product specialists who care about the details that make a purchase work: accurate measurements, clear care instructions, and honest service.

Our storefront at treadandtassel.shop brings together a curated selection from four trusted brands—WellnessMats, Hinkley, Kichler, and Brightown—with more than 1,200 products online. Whether you're looking for a soft entry mat, a durable runner for a busy hallway, or a statement chandelier, we aim to make your shopping experience straightforward and reliable.

Who We Are

Tread & Tassel is operated by Sagebrush Home Retail Group LLC, an independent limited liability company based in Denver, Colorado. Sagebrush Home Retail Group acts as the merchant of record for the storefront, meaning it is responsible for every order, every return, and every customer interaction. The company was founded by people who came from independent retail and hands-on product inspection, so we've built our operations around verification and accountability.

Our Responsibilities

  • Running day-to-day e-commerce operations, including order processing and support workflows.
  • Maintaining and reviewing product listings to ensure they match manufacturer specifications and our internal quality standards.
  • Managing payment processing, refunds, and adjustments in accordance with our posted store policies.
  • Coordinating with brand suppliers and fulfillment partners to keep our catalog and shipping commitments reliable.
  • Overseeing privacy, legal, and regulatory compliance for the storefront.

In short, we're the team you're buying from, and we take that responsibility seriously.

Our Category Expertise

Our core expertise lies in floor coverings—rugs, mats, runners, and related textiles—along with decorative accents and ambient lighting. We understand that a 5x7 rug might look perfect in a catalog photo but overwhelm a small living room, so we pay close attention to construction specs, material behavior, and dimensions. Every listing we publish is reviewed for measurement accuracy, care requirements, and packaging safety.

Our selection process is hands-on: we evaluate products for usefulness, clarity of documentation, and brand reliability. We look for items that are easy to care for and match the room sizes and uses described in our listings. When a product receives repeated customer feedback—whether positive or negative—we use that input to refine our catalog and keep only what serves our shoppers well.

This approach means you'll find a tightly curated assortment rather than an overwhelming sea of options. We'd rather have 1,200 products we trust than 10,000 we don't.

Why Our Prices Are Attractive

You might wonder how an independent online store can offer competitive prices. The answer lies in our operating model, not in cutting corners on quality.

Operating Model

We are a curated, multi-brand retailer with a low-overhead online storefront. We don't have a physical showroom or a large corporate staff, and those savings are reflected in our day-to-day pricing. We maintain direct wholesale relationships with the same manufacturers and authorized distributors that supply larger home goods retailers—so we're not buying from unauthorized middlemen.

Because we operate online only, we avoid the costs of rent, utilities, and in-store staffing. Our team is lean but specialized, with automated order processing and inventory syncing to keep our overhead down.

Sourcing Economics

Our buying strategy allows us to secure competitive wholesale rates. We plan batch purchases and consolidate freight to reduce per-unit shipping and warehousing costs. We also take advantage of seasonal and volume-based purchase terms, which helps us offer better prices to customers. In some cases, we accept closeout and overstock inventory from authorized distributors, but only when the original brand warranty and authenticity documentation remain intact.

Promotion That's Honest

Promotions are budgeted from normal product margins and are planned for specific seasons, slow-moving variants, or inventory-turnover goals. A discount never changes the authenticity or warranty coverage of an item—you're getting the same genuine product at a strategic price. For example, you might find 15% off eligible items with code SAVE15 during certain periods, but the offer always follows the checkout rules shown at purchase.

Why Discounts Vary

Not every product is discounted equally. Each item has its own margin, demand, and season. New arrivals and high-demand pieces may stay near suggested retail, while older colors, discontinued designs, or higher-volume items may be discounted more. That's why you'll see a range of price points across our catalog—it reflects the natural lifecycle of each product, not a reduction in quality.

Our Commitment to Authenticity and Quality

We guarantee that every item we ship is a genuine product of the brand shown in the listing. This applies across our entire catalog and with every promotion, without exception.

Listing Review

Before a product is published, a product specialist compares the title, description, images, and specifications with the manufacturer's official data. Any mismatches are corrected before the listing goes live. Items that lack clear brand identification are not listed at all.

Quality Controls

Incoming lots are inspected on a sample basis for structural damage, missing parts, and label accuracy. Items that fail inspection are returned to the supplier or removed from sellable inventory. We also review customer-returned items to spot recurring quality issues and address them with our suppliers.

Customer Inspection

When you receive your order, we encourage you to compare the product's brand name, model number, and any labels against the listing. Keep the original packaging until you're satisfied everything is correct. If anything looks inconsistent, take clear photos and contact us at support@treadandtassel.shop before using the item.

Authenticity Claim Process

If you suspect an item is not authentic, here's how we handle it:

  • Start with your order number or the email used at checkout.
  • Provide clear photos showing the brand label, model number, and overall condition.
  • Include a short description of your concern, including whether the item has been used or altered.
  • Mention the product name and model number from the listing.

Our quality assurance specialist will review your submission, often comparing markings with official product data or contacting the brand supplier to verify batch codes. You'll receive an initial response within 2 business days, and most findings are completed within 5 business days.

Remedy and Resolution

If a product is confirmed not authentic, we will provide a full refund of the purchase price and original outbound shipping, and we'll pay return shipping. This applies whether the issue is found during the posted 30-day return window or later, as long as you provide the required evidence and haven't altered or used the item beyond normal inspection.

If your claim is substantiated, we offer a clear remedy: refund, replacement, or repair, depending on the item and your preference. If it's not substantiated, we'll explain the evidence and remind you of your options under our return policy. In either case, we own the resolution—our team is accountable for your satisfaction.

Support That Stays Human

We pride ourselves on being reachable. Our customer support is available by email at support@treadandtassel.shop, and we aim to respond promptly with clear, practical answers. We also offer free shipping on orders over $45.00, with standard shipping at $8.00 for smaller orders. Returns are accepted within 30 days of delivery, and warranties follow the product information and support guidance provided for each item.

Whether you're comparing mat sizes, verifying a fixture's damp rating, or checking a return policy, we're here to help. That's the Tread & Tassel promise: honest product information, dependable service, and a fair deal.